What Is The Difference Between Primary And Secondary Research

These sources are documents that relate to information that originated elsewhere.

That s pretty much just based on. Market research can be classified as either primary or secondary research. Secondary sources are closely related to primary sources and often interpret them. The basic difference between primary and secondary data is that primary data is an original and unique data which is directly collected by the researcher from a source according to his requirements.

Primary research is a research approach that involves gathering data directly while secondary research is a research approach that involves relying on already existing data when carrying out a systematic investigation. Primary research involves firsthand information gathered directly from the target population while secondary research involves the use of secondhand information which comes in the form of published articles newspapers news reports recorded interviews videos books and other printed or recorded resources. Once you have narrowed down your target group you can do lower cost versions of primary market research such as sending out surveys or questionnaires. Examples of secondary sources include textbooks articles and reference books.

As opposed to secondary data which is easily accessible but are not pure as they have undergone through many statistical treatment. The difference is quite simple yet there is often confusion around this topic. The first and foremost difference between primary and secondary research is primary research is based on raw data whereas secondary research is based on analysed and interpreted information. This is the major difference between primary and secondary research.

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Primary vs secondary market research summary in a nutshell primary research is original research conducted by you or someone you hire to collect data specifically for your current objective. This means that in primary research the researcher is directly involved in the data collection and categorization process. First let us comprehend the major difference between primary and secondary research. Secondary sources often use generalizations analysis interpretation and synthesis of primary sources.

Moreover the research is focused to analyze and interpret information and the research is carried out by someone else. Secondary research gives you a foundation on which to build while primary research helps you identify specific needs.