What Department Store Created Rudolph The Red Nosed Reindeer

The year was 1939.

May considered naming the reindeer rollo and. Which department store created rudolph the red nosed reindeer. May worked in the ad department of montgomery ward a department store chain second. How rudolph the red nosed reindeer was invented by a department store ad writer and was almost named reginald or romeo.

Introduction to the question which department store created rudolph the red nosed reindeer. Robert may created rudolph the red nosed reindeer. Through montgomery wards in 1930. Rudolph the red nosed reindeer popularly known as santa s ninth reindeer is a fabled reindeer created by robert lewis may.

May worked for montgomery ward a chicago based department store and mail order. Sears roebuck and company. Today i found out rudolph the red nosed reindeer was created by the department store chain montgomery ward as a way to save money on one of their annual christmas promotions. A copywriter named robert l.

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I just did a story about this. Rauner special collections library dartmouth college the book was a hit. Rudolph the red nosed reindeer is a fictional reindeer created by robert lewis may rudolph is usually depicted as the ninth and youngest of santa claus s reindeer using his luminous red nose to lead the reindeer team and guide santa s sleigh on christmas eve though he initially receives ridicule for his nose as a fawn the brightness of his nose is so powerful that it illuminates the team s. Montgomery ward at that time gave away coloring books to try to get more shoppers into their stores during the holiday season.

Now a christmas icon rudolph the red nosed reindeer was created by a department store adman enduring a great personal tragedy in 1939. What was so funny the owner of montgomery wards wanted to get rid of the red nose because he thought people would think rudolph was a drunk or alcoholic. The story of rudolph the red nosed reindeer dates back to 1939 and centers around a copywriter named robert l.